Previously, anything brand-related worked thanks to a mixture of luck and sheer hard work, but now efficiency is the order of the day.
Faci Peñate. Director of Corporate Communications, RTVE

6

Radio stations
6

4

Television channels
4

1.000

Hours of management saved
1.000

About Radiotelevisión Española (RTVE)


The RTVE Corporation is a state-owned enterprise offering the Spanish public radio and television service via two subsidiaries: Televisión Española (TVE) for audiovisual content and Radio Nacional de España (RNE) for radio content.

In 2007, RTVE embarked upon an in-depth restructuring process. The plan included a rethink of its leading brands, to bring their image into line with new business realities. This rebranding included the creation and implementation of a new visual style, which was systematically applied to all the media formats and applications in which the brand was present: in its TV opening titles and bumpers, mobile units, buildings, corporate website and communications.

Aims


During this process, RTVE needed a tool that would allow it to make available to all its collaborators, both internal and external, all the brand resources and regulations that had been developed.

The goal of the BrandCenter was to keep coordinated, following the same guidelines for the correct use of the different brands, six radio stations and four television channels, with dozens of different programmes.

Previously, anything brand-related worked thanks to a mixture of luck and sheer hard work, but now efficiency is the order of the day.
Faci Peñate. Director of Corporate Communications, RTVE

The solution


BrandCenter Aggylon has allowed RTVE to share, in the same space, all of its brand-related assets. Different user profiles can now download the required resources and with different corresponding levels of authorisation. This was something that users previously did incorrectly, although with the best of intentions, most times simply because they were unaware of the channels through which they should have requested supervision of the assets created. In the years that the BrandCenter has been operational, hundreds of hours have been saved in brand management.

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