About Grupo Piñero
Grupo Piñero is an important Spanish company in the international tourism and residential property sector. It encompasses high-end brands such as Bahía Príncipe Hotels & Resorts, Bahía Príncipe Residences & Golf and Soltour, amongst others. It is present in more than 30 countries, manages more than five million overnight stays every year and is home to a workforce of around 10,000 employees.
The Marketing Department had a pressing need for a tool that would allow it to publish and share documents, images and videos with the marketing teams located outside its headquarters and with the different territorial offices, as well as with outside partners such as agencies, printers, etc.
‘With our company being so geographically disperse, the BrandCenter is proving a great help in this regard. It’s a very useful tool for organising and distributing images and Grupo Piñero corporate materials’
BrandCenter Aggylon has developed a tool designed to provide accessibility to information and speed in the search for and sending of images, videos, sales and in-house materials.
Differentiation by brand in the BrandCenter allows for better organisation of information on each brand and differentiation by user allows for the segmentation of the information to be shared with each profile.